Taylor St already had the Pacific Coast cottage charm that so many people love. The exterior barely needed anything, just a simple refresh of the existing color scheme. The interior was packed with charm, but needed a modern-day update that a new buyer would appreciate. With a limited budget, REI Studio was brought in to create a refreshed design that would accent the existing charm while giving a new buyer the luxury of new finishes.
Case Study
Taylor St
Purchase Price: $600,000
Rehab Cost: $60,000
Sale Price: $968,000
Days on Market: 49
Area Avg D.O.M. 90
Design services for this project included:
- Full project interior design, including lighting fixtures, plumbing fixtures, flooring, paint colors, millwork, countertops, cabinetry, vanities, hardware, etc.
- Full project exterior design, including doors, paint colors, hardware, lighting fixtures, roofing style and color, etc.
- 3D Renderings of the exterior, kitchen, and all bathrooms.
- Full 2D Floor Plan redesign with an RCP lighting plan.
Total Design Cost: $2,500
Flat-rate Pricing
Results
Taylor St is the perfect example of designing for ROI. When analyzing the comps, we realized that houses selling at this ARV were not full-gut renovations. All we needed to do was create a design that accented the existing charm of the house and neighborhood, while giving a buyer all of the new things they truly want, like flooring, tiles, cabinets, and appliances. This strategy paid off, creating a 6-figure profit in under 120 days for this investor.
- REI Studio thoughtfully tailored the investor’s budget to only spend money in the highest-impact areas.
- Beat the average days on market by 45%
- Sold the property for a 6-figure profit
“This house has so much charm, I want to live there!”
Investor
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